John's journey begins in Lisbon, where he edits commercials for major Portuguese brands. His passion for visual storytelling and photography, combined with his post-production background, has given him the impetus to develop a special and unique ability to create visually impactful works. He is comfortable working in various genres, including lifestyle, narrative visual storytelling, action sports, performance, portraits, and sketches.
So far, he has collaborated with many of the world's leading agencies and brands, including Martini, Vodafone, the Red Cross, Donuts, 33 Export, and many others. John has shot in several countries across Europe and Africa.
In 2021, Angola's Pub Festi won five silver and two bronze awards for Best TV Commercial, as well as two gold, two silver, and one bronze award for Best TV Direction.